Event Description

There's no stronger and more formidable unifying force among food enthusiasts across Africa and beyond, that JOLLOF!

World Jollof Rice Day throws a earth-shattering spotlight on the Jollof meal during its annual celebration on the 22nd of August.

The That Foodie Lawyer (TFL) brand is poised to change the narrative by taking the Jollof experience from the age-long idea of being relegated simply to a consumption experience through eating, and taking it to its well-deserved pedestal of a wholesome experience!

Jollof is bigger than just a meal to be eaten; it's an experience that goes way beyond the taste buds. Just as it can be tasted, it can equally be smelt, seen, felt and heard!

This idea is what birthed the TFL Jollof Concert 2020, as well as the TFL Virtual Jollof Contest segment of the show.